The problem
Processors were spending 15+ hours a week manually chasing borrowers for outstanding conditions via email and phone. Loans stalled. Some fell out of pipeline entirely.
What Fuse built
An automated condition-tracking loop that watches Encompass in real time, fires personalized SMS nudges via Twilio when conditions go unresolved past 24 hours, and escalates to the LO if a borrower goes dark for 48 hours.
Results (first 60 days)
340 hrs
saved by processors in the first 60 days
$127K
in recovered commissions from loans that would have fallen out
3.1×
faster condition clearance from borrowers
The problem
Pre-approval letters were taking 4+ days because data had to be manually pulled from three systems, verified against credit bureau data, and formatted — every single time.
What Fuse built
A one-click pre-approval pipeline connecting Encompass → Experian → Optimal Blue. Fuse pulls credit, runs pricing, populates the disclosure template, and emails the borrower — automatically, in under 10 minutes.
Results
6 hrs
average pre-approval time, down from 4 days
+22%
loans closed with the same team, same period
11×
ROI on Fuse in month one
The problem
With 20 LOs across two branches, leads were entering through four channels and being tracked in three different CRMs. Deals were falling through the cracks every week and nobody could see the full pipeline.
What Fuse built
A unified pipeline hub that syncs Salesforce, Encompass, and Optimal Blue in real time. Every lead, regardless of source, hits one master view. Fuse flags stalled deals and auto-assigns follow-up tasks to the responsible LO.
Results
100%
pipeline visibility for the first time in company history
$2.1M
in recovered pipeline identified in Q1 alone
0
leads lost to manual tracking gaps since launch
The problem
After initial inquiry, 60% of borrowers went cold before ever submitting an application. There was no automated follow-up — LOs were too busy with active files to nurture top-of-funnel leads.
What Fuse built
An AI-driven nurture engine triggered by Encompass lead status changes. Fuse fires personalized SMS sequences via Twilio based on the borrower's situation (purchase vs. refi, timeline, pre-qual readiness). Escalates to the LO when a borrower signals intent.
Results
3.4×
improvement in lead-to-application response rate
+28%
increase in pull-through rate (lead to closed loan)
0 hrs
per week spent on manual lead follow-up by LOs